Author
Tammo Elsner Co-founder of Go Spread.
Tammo knows what it means to build something big with almost nothing. He helped grow M01N Startup Camp into Switzerland's 3rd largest startup conference, with a team that barely fit around a coffee table, entirely on a volunteer basis.
About Tammo. Co-Founder · Builder · Connector
Tammo knows what it means to build something big with almost nothing. He helped grow M01N Startup Camp into Switzerland's 3rd largest startup conference, with a team that barely fit around a coffee table, entirely on a volunteer basis.
That experience taught him everything about event branding and the gap between what tools promise and what they deliver. So he started building his own: a hackathon management platform, an event networking app, and now Go Spread.
Tammo has won startup competitions since high school, studied across 5 countries including Stanford in Silicon Valley, and has always loved working with people: as head coach at a football club, as a personal trainer and, until 2026, as a Lovable ambassador connecting builders in the community.
- Event organization
- Startup conferences
- Event marketing
- LinkedIn event promotion
- Event branding
Articles by Tammo. 33 articles so far.
Employee Advocacy Events: How to Get Your Team Posting About the Events You Attend and Host
How to get your own employees posting on LinkedIn about the trade shows, conferences and summits your company attends or hosts, without a twelve-page policy.
Tammo ElsnerConference Participant Visuals Creator: The Complete Solution for Organizers
What a conference participant visuals creator does, how organizers set one up, and how participant graphics turn attendees into organic LinkedIn reach.
Tammo ElsnerMeet Me Badge: Digital Event Badges That Drive LinkedIn Engagement
A meet me badge is a digital event badge made for LinkedIn: the attendee's photo, your branding and a "meet me at" line. Why it makes networking start weeks before the event, which badge types to offer and how to create them for every attendee.
Tammo Elsner
Best Event App for Networking: 8 Platforms Compared for 2026
The best event app for networking is the one guests actually open. Eight networking platforms for conferences and summits compared on price, AI matchmaking, meeting booking, sponsor value and whether guests have to install anything.
Tammo ElsnerHR Employer Branding: Why New Hires Need Pre-Made Graphics
HR teams should provide pre-made graphics for new hires to boost organic reach and strengthen employer branding from day one.
Tammo ElsnerSpeaker Announcement Template Design Guide for Event Marketers
Create speaker announcement templates that keynote presenters actually share on LinkedIn, and send one link so every speaker gets their own branded card.
Tammo ElsnerLinkedIn Event Marketing: Do Event Pages or Attendee Posts Drive More B2B Registrations?
Discover whether LinkedIn Event pages or attendee posts drive better B2B conference signups and learn how social advocacy scales organic reach.
Tammo ElsnerLinkedIn Event Banner Size Guide 2026 (Plus Free Templates)
The LinkedIn event banner size in 2026 is 1280 x 720 pixels (16:9). Here are all LinkedIn image sizes for an event campaign in one table, why older guides say 1584 x 396, and the share graphics that do the real work.
Tammo ElsnerEvent Visitor Templates: Ready-to-Use Designs for Every Event Type
A practical guide to event visitor templates: which variants to build for conferences, meetups, and hybrid events, and how to distribute them so attendees actually share on LinkedIn.
Tammo ElsnerTool for I'm Attending Graphics: The Platform Comparison Guide
What a tool for I'm attending graphics has to do once hundreds of attendees use it: no login, locked branding, prepared captions and numbers for the organizer. How Go Spread works, how it compares to Canva, and when building your own makes sense.
Tammo ElsnerEvent Marketing ROI: How Attendee Graphics Deliver Measurable LinkedIn Results
How to calculate the event marketing ROI of attendee-shared LinkedIn graphics: the metrics to track, an earned media value formula you fill in with your own CPM, and how to report it to sponsors.
Tammo ElsnerLinkedIn Captions for Events: Pre-Written Templates That Get Shared
Pre-written LinkedIn captions for events are the biggest driver of attendee sharing. Learn how to write captions that maximize engagement.
Tammo ElsnerLinkedIn Events: The Complete Guide for Organizers in 2026
Everything organizers need to know about LinkedIn Events in 2026: how to set them up, promote them, brand them and turn registrants into your biggest reach channel.
Tammo Elsner
How to get more people attending my conference (event marketing playbook)
A practical 2026 event marketing playbook for filling more seats at your conference: fix the funnel first, activate speakers and attendees as LinkedIn distribution, run a 90-day content wave, recruit sponsors as marketing muscle, and track the five numbers that actually matter.
Tammo ElsnerHow to get event attendees sharing on LinkedIn without paid ads
How to get event attendees posting on LinkedIn without paid ads: the 4-part friction-free system, a 2-week playbook, caption prompts, and an ROI framework.
Tammo ElsnerBest attendee advocacy platforms for LinkedIn reach (2026 guide)
A 2026 guide to attendee advocacy platforms for LinkedIn reach: Go Spread, LiveDab, InGo, Im-Attending, Meetmevisuals and more, plus the playbook for speaker, partner and employee advocacy.
Tammo Elsner and Valentin SpörkHow to Measure B2B Event Marketing ROI (Beyond Leads)
Most B2B event ROI models stop at leads and pipeline. They miss the largest, cheapest channel the event already owns: the organic reach of everyone attending.
Tammo ElsnerHow to Market an Event: 12 Tactics That Fill the Room in 2026
How to market an event in 2026 without burning budget on paid ads: 12 tactics covering pre-event, during-event and post-event reach for B2B and community events.
Tammo Elsner and Valentin SpörkHow to get speakers and attendees sharing your event on LinkedIn
Build a system that gets speakers, sponsors, and attendees posting about your startup summit on LinkedIn before doors open, no ad budget required.
Tammo ElsnerHow to boost organic LinkedIn impressions for your conference
Corporate conference organizers can generate hundreds of thousands of organic LinkedIn impressions without paid ads by activating speakers, executives, and attendees as organic distribution channels.
Tammo ElsnerFree event marketing tools for LinkedIn branded visuals in 2026
A practical guide to free event marketing tools that turn attendees into LinkedIn promoters, with benchmarks, must-have features, and how to activate them.
Tammo Elsner
Pre-event LinkedIn marketing: 7 strategies that build organic visibility
Seven proven pre-event LinkedIn marketing strategies that drive organic visibility without ad spend, from speaker activation to attendee advocacy.
Tammo ElsnerHow to Promote an Event on LinkedIn: The Organic Playbook
How to promote an event on LinkedIn without burning ad budget. The 5-step organic playbook we run with conference organizers, summit teams and corporate event leads, including the exact share assets and timing that compound into hundreds of thousands of impressions.
Tammo Elsner and Valentin SpörkTool for Meet Me Visuals: Why Go Spread Is the Top Choice in 2026
What a good tool for meet me visuals needs to do, from brand-locked templates to captions and analytics, and how Go Spread compares with Canva and custom development.
Tammo ElsnerLinkedIn Graphic Creator for Events: Turn Attendees Into Brand Ambassadors
How a LinkedIn graphic creator built for events gets attendees posting branded graphics, and what to look for in templates, captions and analytics.
Tammo ElsnerI'm Attending Graphics: Event Promotion on LinkedIn
How I'm attending graphics drive organic LinkedIn reach for events. In our partner analyses, 100 posts generated 250,000+ organic impressions.
Tammo ElsnerSpeaker Visuals for Events: Let Speakers Post on LinkedIn
Create speaker visuals for events that drive organic LinkedIn reach. Complete playbook for organizers using Go Spread.
Tammo ElsnerMeet Me Cards: Personalized Event Cards That Spark Conversations
Meet me cards spark pre-event conversations on LinkedIn. Create personalized event cards that drive organic reach.
Tammo ElsnerAttendee Graphics: How to Turn Every Participant Into a Marketing Channel
How branded attendee graphics turn participants into marketing channels on LinkedIn. In our partner analyses, 100 posts generated 250,000+ organic impressions.
Tammo ElsnerEvent Graphic Creator: Build Branded Visuals Your Attendees Will Actually Share
What a good event graphic creator needs for Meet Me At graphics and organic LinkedIn reach. In our partner analyses, 100 posts generated 250,000+ impressions.
Tammo ElsnerMeet Me At Event Graphics: The 2026 LinkedIn Playbook
Meet me at event graphics are among the most credible and cost-effective kinds of reach you can get before an event. Here is how we run them, what they deliver, and how to set them up without a designer.
Tammo Elsner and Valentin SpörkMeet Me Visuals: Create Professional Event Graphics That Drive Reach
Meet me visuals are personalized event graphics that attendees post on LinkedIn to invite their network to meet them. What makes a good one, which captions work, when to send the link and how to create them for every attendee.
Tammo ElsnerLinkedIn Impressions for Events: How 100 Shares Generate 250,000 Views
How LinkedIn impressions for events add up when attendees share branded graphics, what drives the number, and why 100 posts generated 250,000+ impressions in our partner campaigns.
Tammo ElsnerGlossary
Guides by Tammo. Event marketing terms, explained in depth.
- Formats
Meet Me At graphic
A Meet Me At graphic is a branded event image with space for a personal photo that attendees, speakers or exhibitors post to tell their network they will be at an event.
Read the guide - Formats
I'm attending graphic
An I'm attending graphic is a branded event image with the attendee's own photo that announces on social media, usually LinkedIn, that they will be at a specific event.
Read the guide - Formats
Speaker share card
A speaker share card is a branded graphic that announces a speaker's session at an event, with their photo, name, role and talk title, made to be posted on social media.
Read the guide - Formats
Social share card
A social share card is a branded graphic that a person posts on social media to announce their connection to something, such as attending, speaking at, exhibiting at or sponsoring an event.
Read the guide - Formats
Job announcement graphic
A job announcement graphic is an image you post on LinkedIn to share a new job, a promotion or a new role, showing your photo, your new title and the company.
Read the guide - Strategy
Attendee advocacy
Attendee advocacy is when the people going to an event promote it to their own network, usually with a personal social post that says they will be there.
Read the guide - Strategy
Organic LinkedIn marketing
Organic LinkedIn marketing is everything you do on LinkedIn to reach people without paying for ads: posts, comments, shares and conversations by your company page and, above all, by real people.
Read the guide - Strategy
LinkedIn event marketing
LinkedIn event marketing is promoting an event on LinkedIn: through posts from your company page, a LinkedIn Event page, paid ads and, most of all, posts by the people involved.
Read the guide - Strategy
Event referral program
An event referral program gets new registrations through existing attendees: each person shares a personal, tracked link, and the organizer credits or rewards them for the people who register through it.
Read the guide - Measurement
LinkedIn impressions
LinkedIn impressions count how many times a post, ad or other piece of content was shown to people on LinkedIn.
Read the guide - Setup
Transparent PNG template
A transparent PNG template is a graphic saved as PNG in which the photo area is cut out, so those pixels are see-through and a personal photo can sit behind the design.
Read the guide - Setup
White label
White label software is a product built by one company that runs under another company's brand, so the people using it see the second company's name, logo and web address instead of the vendor's.
Read the guide
About Tammo
Questions. Answered.
Related topics
- Event organization
- Startup conferences
- Event marketing
- LinkedIn event promotion
- Event branding
Tammo Elsner is a co-founder of Go Spread. He helped grow M01N Startup Camp into Switzerland's 3rd largest startup conference, with a volunteer team that barely fit around a coffee table.
Event organization, startup conferences, event marketing, event branding and promoting events on LinkedIn. His articles come from running events himself, not from watching them.
He is part of the team behind M01N Startup Camp, which grew into Switzerland's 3rd largest startup conference, entirely on a volunteer basis.
Running events showed him the gap between what event tools promise and what they deliver. So he started building his own: a hackathon management platform, an event networking app and then Go Spread.
He studied across 5 countries, including Stanford in Silicon Valley.
He has won startup competitions since high school, worked as head coach at a football club and as a personal trainer, and until 2026 was a Lovable ambassador connecting builders in the community.
On LinkedIn: the button at the top of this page opens Tammo's profile. For questions about Go Spread itself, the contact page reaches both founders.
Valentin Spörk, the other co-founder of Go Spread. Some articles are written by both of them together.
Create your own Meet Me At graphics
Start free, no credit card. Your attendees add their photo and share your event on LinkedIn.